Glizmu℠ Research Insights — v3.2 (all cards)

Mobile Ordering Impact

Mobile ordering correlates with 18–25% higher average spend per customer.

Toast Mobile Ordering Report, 2023

Customer Retention

68% of customers are more likely to return when tech reduces wait.

Hospitality Technology Survey, 2022

Staff Productivity

Digital systems tied to +11% productivity, +8% sales, +17% table turns.

Wharton (study synthesis), 2024

Bartender Productivity

Peak-hour throughput up to +40% with digital ordering support.

Bar & Restaurant Business, 2023

Bar Wait Times

Peak bar lines average 12–15 min; 13–15% abandon before ordering.

National Restaurant Association, 2022

Overpouring Cost

Overpouring can cost $3k–$5k per bartender/year.

Beverage Alcohol Resource, 2021

Consumers Comfortable: App Ordering

7 in 10 limited-service guests would place orders via a smartphone app.

National Restaurant Association — Tech Landscape 2024

Kiosks: Order & Pay

65% would order on a self-service kiosk; 63% would pay on one.

National Restaurant Association — Tech Landscape 2024

Operator Investments

60% of operators plan tech that enhances CX; 55% plan service-area productivity upgrades in 2024.

NRA press summary of 2024 Tech Landscape

Digital Guests = Higher LTV

Guests engaging via digital channels show about +24% higher LTV.

Fishbowl “Restaurant Industry Statistics” 2025

Off-Prem Is Dominant

Nearly 75% of all restaurant traffic now occurs off-premise (takeout/drive-thru/delivery).

NRA Off-Premises 2025

Drive-Thru Accuracy

Overall order accuracy in drive-thru reached about 89% in 2024.

QSR Magazine — 2024 Drive-Thru Report

Prohibition’s Lasting Impact

Chaotic speakeasies foreshadowed today’s peak-hour congestion.

Smithsonian Institution

Cash Handling Risks

Pre-digital venues often lost 5–7% to theft/errors.

Journal of Hospitality Financial Management

Menu Evolution

Chalkboards → print → digital screens to improve CX.

American Food History Museum

Tech Adoption Milestones

POS in 1970s; mobile integrated widely in 2010s.

Hospitality Technology timeline

Cocktail Culture

Craft revival increased complexity and wait times.

Tales of the Cocktail Foundation

“Lost in the Crowd”

“I waited 30 minutes… my order went to someone else. I left.”

Sarah K., Chicago

Bartender Burnout

“Friday nights are chaos… wrong drinks happen.”

Miguel R., bartender

Upsell Opportunity

Browsing menus calmly can increase check size.

Owner anecdote

Safety Concerns

Overcrowding + trays/drinks = hazards.

Security manager, NYC

Group Order Chaos

Groups struggle without digital coordination.

Patron anecdote

Consumers Avoid Lines

82% avoid a business because of lines; most will wait ≤15 min.

Waitwhile Consumer Survey 2023

Churn from Queues

~40% go to a competitor or abandon purchase due to lines.

Waitwhile Consumer Survey 2023–24

Wynn Las Vegas

Mobile ordering initiative tied to faster service and higher beverage revenue.

Wynn Resorts reporting, 2022

McDonald’s Kiosks

Self-service kiosks associated with higher average checks and accuracy.

Corporate coverage

Starbucks Mobile Order (’23)

Mobile orders reached ~26% of transactions (’23).

Q3 FY2023 call

Marriott Bonvoy App

Hotel bars saw a +17% beverage-sales lift after integrating mobile ordering.

Marriott case note

Topgolf

Table-side ordering tied to fewer server steps and higher spend.

Vendor case report

Starbucks FY24

“More than 30% of transactions” driven by mobile orders.

Starbucks Q4 FY2024 call / investor materials

IRIS × Austin Marriott Downtown

$20k–$25k/mo via mobile orders; breakfast spend +15%.

IRIS Case Study (Apr 2025)

Bojangles Kiosks

Systemwide kiosk rollout following pilots; aims for higher throughput, accuracy, and checks.

Restaurant Dive / BusinessWire / Samsung Newsroom (Nov 2024)

All stats compiled here.

Toast 2023: mobile ordering adds ~18–25% to avg spend.
Hospitality Tech 2022: 68% return intent if tech reduces waits.
Wharton 2024: +11% productivity; +8% sales; +17% turns.
Bar & Restaurant Business 2023: bartender productivity +40% peak.
NRA 2022: bars 12–15 min waits; 13–15% leave.
Beverage Alcohol Resource 2021: overpouring $3k–$5k/bartender/yr.
NRA Tech Landscape 2024: 7 in 10 LSR would order via app; 65% kiosk order; 63% kiosk pay.
NRA Tech Landscape 2024: 60% plan CX tech; 55% plan productivity investments.
Fishbowl 2025: digital-engaged guests ≈ +24% LTV.
NRA Off-Prem 2025: ~75% of traffic is off-premise.
QSR 2024: drive-thru accuracy ≈ 89%.
Waitwhile 2023–24: 82% avoid lines; ~40% defect/abandon due to queues.
Starbucks FY24: >30% of transactions via mobile orders.
IRIS × Austin Marriott: $20–25k/mo mobile orders; +15% breakfast spend.
Bojangles 2024: kiosk rollout post-pilot to boost throughput/accuracy/checks.
Historical: Prohibition crowding; cash handling loss 5–7%; menu evolution; POS ’70s → mobile 2010s; craft cocktail complexity.
Wynn Las Vegas: faster service & higher beverage revenue.
McDonald’s kiosks: higher AOV & accuracy.
Starbucks (’23): mobile orders ~26% of transactions.
Marriott Bonvoy app: +17% beverage sales.
Topgolf: fewer steps, +spend with table-side ordering.